We partner with you to create digital product strategies that deliver business value and delight your customers. From idea to launch and growth, our team will help you at every step of the way. We apply innovative, data-driven, customer-centric thinking across product strategy, planning, execution, and growth. Our experience spans eCommerce, mobile web and apps, SaaS, and Artificial intelligence (AI) product integration in various industries worldwide. Our partnership drives product discovery, engagement, and growth to achieve your business goals. We are your product experts.

Contact us

info@copotential.com

for a free consultation.

TEAM

We are digital product experts. Our team has proven combined experience delivering digital products for Adobe, Autodesk, Macy's, FedEx, Adidas, Visa, and many medium and startup companies. We bring all this experience to your company, products, and customers to ensure successful product strategy and execution.

1/1

TEAM

OUR WORK

Your success is our mission. We will work with you to understand your business, market, competitors, products, and customers to create innovative product and feature strategies and execution plans. Here are a few examples of our product work in the hands of our customers.

Adobe had the opportunity to capitalize on new mobile web growth around the world. This new mobile audience expects mobile-friendly experiences to take high-value actions. Adobe embarked on a modern best-in-class user experience.

Initiated the new focus on Adobe Creative Cloud mobile efforts with 240 million visitors per year and $40 million mobile revenue. Established mobile web strategy and led its implementation across the Creative Cloud organization worldwide with up to 15% lift in conversion for winning mobile components, including 1,300% app download increase.

Delivered FY21/FY22 mobile web component strategy and implementation with the UX/UI studio, engineering, analytics, and producer teams focused on mobile web engagement, mobile app downloads, and buy/try ARR through the development of mobile web components used across Adobe’s Creative Cloud organization worldwide.

Autodesk provides professional design software and services for the architecture, civil engineering, and entertainment industries worldwide, with $3 billion revenue.

Owned the Universal Help product capabilities and features implementation and the global expansion to 40 countries. Universal Help provides millions of Autodesk customers with self-help and contacts for human-help at every point in the customer journey. Universal Help supports case call reduction, increased sales, acquired sales leads, and customer satisfaction sales KPIs.

Managed the relationship with stakeholders from around the world seeking insights, prioritization, alignment, compliance and best product fit for customers of different Autodesk properties and ensuring quality localization and business readiness worldwide.

Macy’s is the fifth largest retailer in the United States with over $1 billion web sales and 35 million monthly unique visitors.

Delivered new customer product experiences for Macys.com and Bloomingdales.com ecommerce websites. Provided a modern and responsive desktop and mobile user experience for order history and details, order tracking, order delivery confirmation email, SMS, push notifications, and voice-activated Amazon Alexa order tracking.

Owned the customer experience, product, features, KPIs, and represented the business priorities to stakeholders, UX, creative, analytics, copy, legal, and engineering teams.

For Stanford University Professional Development, implemented a scalable and powerful course catalog website, where thousands of users can browse class catalogs, search classes by keywords and register for classes.

The system architecture was designed with high performance as a top priority and can handle over 40,000 visitors per day.

The system was managed by an easy-to-use, secure, content management system backend Intranet.

Lead and manage all aspect of the Digiguys app marketing and commerce website focusing on awareness, consideration, and conversion customer journey. The Digiguys app website is one of several discovery channels for the mobile app products, and it has been developed with mobile web in mind.

The Digiguys website encourages engagement with the mobile app products via carefully created product descriptions, social proof indicators, long-format blog articles, educational materials, videos, customer support, and real-time chat capabilities. These features ultimately guide prospects to purchase through Apple App Store CTAs and QR codes.

Work closely with SEO vendors on SEO/ASO alignment, follow Google SEO standards, optimize through A/B Testing on pages, and monitor metrics including traffic, users, sessions, bounce rate, session duration, and conversion through Google Analytics. Manage seasonal and holiday campaigns including email campaigns.

Defined company products vision, strategy, planning, and implementation of 12 consumer mobile apps for the Apple iOS ecosystem with thousands of paid app installs and subscriptions.

Implemented iPhone apps with Apple Watch features and iPad apps for photography, digital greeting cards, and productivity, which are currently in the Apple App Store marketplace.

Generated product ideas and led concept validation, market research, financial analysis, and selected monetization models. Developed wireframes, workflows, prototypes, feature prioritization, and product roadmaps. Aligned product, engineering, and marketing to deliver a unified approach to product pre-release and post-release activities. Ran product usage and sales analytics and gathered customer feedback to make necessary product updates and marketing adjustments. Assembled highly skilled UX/UI, engineering, QA, and marketing teams from India, Ukraine, and the United States.

Defined company products vision, strategy, planning, and implementation of 10 consumer mobile apps for the Apple iOS ecosystem with thousands of paid app installs.

Implemented iPhone apps with Apple Watch features and iPad apps for photography, digital greeting cards, and productivity, which are currently in the Apple App Store marketplace.

Generated product ideas and led concept validation, market research, financial analysis, and selected monetization models. Developed wireframes, workflows, prototypes, feature prioritization, and product roadmaps. Aligned product, engineering, and marketing to deliver a unified approach to product pre-release and post-release activities. Ran product usage and sales analytics and gathered customer feedback to make necessary product updates and marketing adjustments. Assembled highly skilled UX/UI, engineering, QA, and marketing teams from India, Ukraine, and the United States.

Occupational Health Department of the University of California San Francisco is responsible for giving and tracking over 15,000 flu vaccines every year to employees.

Previously, the flu vaccines were recorded on 15,000 pieces of paper in triplicate. The process was inefficient, data entry errors were common, manual counting of forms was time consuming, and labor costs were significant.

Replaced the entire manual process with an iPad app. The iPads were distributed to nurses during the flu season. The iPad app was connected to the hospital’s secure VPN Wi-Fi and linked to a central database in compliance with healthcare HIPAA and PII requirements.

The database provided accurate vaccination volume and progress across clinics and locations, with real-time reporting to city health department and vaccination inventory managers.

Specialty Rentals is a leading luxury automobile rental company in Northern California.

Architected and developed a series of database driven Intranet and Extranet tools to manage Specialty Rentals' automobile inventory, availability and rental rates across all branches in their daily operations.

Designed and implemented consumer-facing Specialty Rentals' ecommerce website, which allows customers to make secure, real-time reservations online.

The Intranet, Extranet, and website unified reservations across all regional offices, offered value added services like ski racks, infant seats, and extra insurance to customers, and provided self-service, cost-effective, and secure online reservations via the website with automated email replies and notifications.

OUR_WORK

SERVICES

Delivering a successful digital product is complex. At Copotential, we specialize in a wide range of platforms, including eCommerce, consumer web apps (B2C), mobile apps, business-to-business (B2B) Software-as-a-Service (SaaS), Generative AI (GenAI, LLMs, Chatbots), and Web3 technologies. Our deep expertise ensures a clear path forward—delighting your customers and driving impactful results for your business.

Product Strategy and Planning

Product Vision and Roadmap Creation: Define strategic goals and plan execution milestones.
Market Research and Product-Market Fit Analysis: Understand customer needs and market dynamics.
Product Ideation and Validation: Generate innovative ideas and validate them through customer interviews.
Customer Journey Mapping and Persona Development: Build user-centric experiences based on detailed personas.
Feature-Driven Roadmaps and Prioritization: Align features with customer and business value.
KPIs and metrics: Evaluate key metrics to measure success and optimize product performance.

Product Development and Delivery

Product Requirements Document (PRD) Development: Create detailed specifications for product teams.
Agile and Scrum Guidance: Train teams in Agile methodologies and oversee Scrum ceremonies.
Worldwide Product Team Leadership and Alignment: Manage global teams for unified execution.
Software Development Life Cycle (SDLC) Recommendations: Streamline processes from inception to delivery.
Product User Journey and Flow Diagram Development: Visualize product flows for optimal user experiences.
Epic/Story Development and Prioritization: Break down features into actionable tasks for development.

Customer Experience (CX) and Optimization

End-to-End Customer Experience (E2E CX) Assessment: Improve web, mobile, and cross-channel interactions.
Product UX/UI Assessment and Recommendations: Enhance usability through expert evaluations.
A/B Testing and Optimization: Drive growth with data-backed improvements.
Marketing Funnel Planning: Develop strategies for discovery, conversion, and retention.
Pricing and Monetization Strategies (B2B/B2C): Craft models to maximize revenue and customer satisfaction.

Emerging Technologies and Innovation

Generative AI and LLMs Integration: Implement cutting-edge AI solutions like Chatbots and GANs.
Web3 and Blockchain Applications: Leverage blockchain, NFTs, tokens, and crypto technologies.
Spatial Computing: Explore AR/VR innovations for interactive experiences.
Mobile-First and Web-to-Mobile Solutions: Create seamless transitions across devices.

Operations and Team Building

Product Leadership Hiring and Coaching: Build and mentor high-performing teams.
Product Operations Model Development: Advice on processes for efficiency and scalability.
Performance Evaluations for Product Teams: Identify gaps and optimize team effectiveness.
Global Collaboration and Async Work: Use tools like Slack, Loom, and Notion to sync across time zones.

Tools and Technology Expertise

Analytics and Insights: Google Analytics, Firebase Analytics, Adobe Analytics, and more.
Project Management Tools: JIRA, Linear, Confluence, Miro, Loom, Notion, and more.
Collaboration Platforms: Slack, Zoom, Google Meet, Teams.
Mobile Platforms: Apple App Store Connect, Firebase, and more.
AI Platforms: ChatGPT Plus, Claude, Perplexity, LM Studio, and more.

CONTACT

Get in touch for a free consultation with our team of product strategists.

We will discuss your project and assist you with our professional advice. No cost. No obligation.

Product Strategy·Planning·Execution·Growth

Contact us

info@copotential.com

for a free consultation.

TEAM

OUR WORK

Your success is our mission. We will work with you to understand your business, market, competitors, products, and customers to create innovative product and feature strategies and execution plans. Here are a few examples of our product work in the hands of our customers.

SERVICES

CONTACT

Get in touch for a free consultation with our team of product strategists.

We will discuss your project and assist you with our professional advice. No cost. No obligation.

info@copotential.com

Send us a note

Contact us

info@copotential.com

for a free consultation.

TEAM

OUR WORK

Your success is our mission. We will work with you to understand your business, market, competitors, products, and customers to create innovative product and feature strategies and execution plans. Here are a few examples of our product work in the hands of our customers.

SERVICES

CONTACT

Get in touch for a free consultation with our team of product strategists. We will discuss your project and assist you with our professional advice. No cost. No obligation.

info@copotential.com

Send us a note

Get in touch for a free consultation with our team of product strategists.

We will discuss your project and assist you with our professional advice. No cost. No obligation.